We will only use your personal data when the law allows us to. Most commonly, we will use your personal data
in the
following circumstances:
Performance of Contract: this means processing your data where it is necessary for the performance of a
contract
to which you are a party or to take steps at your request before entering into such a contract. For example,
when
you want to buy something from us.
Legitimate Interest: this means the interest of our Company in conducting and managing our business. This is
to enable
us to give you the best service, product and security. We make sure we consider and balance any potential
impact
on you (both positive and negative) as well as your rights before we process your personal data for our
legitimate
interests. We do not use your personal data for activities where our interests are overridden by the impact
on
you (unless we have your consent or are otherwise required or permitted to by law).
Comply with a legal or regulatory obligation: this means processing your personal data where it is necessary
for
compliance with a legal or regulatory obligation that we are subject to.
Generally, we do not rely on consent as a legal basis for processing your personal data other than in
relation to:
sending direct marketing communications to you via email or text message, when we do not
have a legitimate intereste to do so;
using cookies on our website or mobile apps (where such cookies are not of the strictly
necessary type for functional purposes);
processing special categories of personal information in relation to health, medical
or disability information, which you choose to provide to us (to the extent that this is not required for
complying with a legal or regulatory obligation); and
contacting you about surveys and user groups. Participation in surveys is entirely
voluntary and you are under no obligation to take up an invitation from us to participate;
You have the right to withdraw consent to marketing at any time by contacting us
[email protected]. Where consent is the
only legal basis for processing, we will cease to process data after consent is withdrawn.
We have detailed below the ways we use your personal data and our legal basis for processing:
Exercising our rights under contract for the sales of goods or services. . This includes, but is not limited
to fulfilling and managing your requests, purchases and accounts with us – for example so that we can:
process orders, deliver products and services, process payments and carry out any other
obligations arising from any sales entered into between you and us;
provide you with customer service functions; and
maintain and update your account with us.
Undertake our legitimate interests as a business. These include, but are not limited to:
selling and supplying products and services to our customers;
promoting, marketing and advertising our products and services;
sending promotional communications which are relevant and tailored to individual customers;
understanding our customers behaviour, activities, preferences and needs;
measuring the effectiveness of advertising we serve to you and others;
improving existing products and services and developing new products and services;
handling customer contacts, queries, complaints or disputes;
ensuring the health, safety and wellbeing of our customers, employees and partners;
notifying you about changes to our website, or services;
enhancing your interaction and experience with us – for example:
administering our website including for internal operations, trouble -shooting, testing,
research, and for statistical and survey purposes;
improving and optimising our website and in-store customer experience and developing new
services;
analysing how you and others use our website and stores; and
customising your experience when using our Site or other services.
Ensuring that we discharge and undertake our statutory, regulatory and legal obligations which may include:
our obligations to our insurers and shareholders;
preventing, investigating and detecting crime, fraud or anti-social behaviour and
prosecuting offenders, including working with law enforcement agencies; and
keeping our business records and fulfil our contractual obligations.
administering and protecting our business and website (including troubleshooting, data
analysis, testing, system
maintenance, support, reporting and hosting of data).
Any of these functions may be carried out by us or appointed third parties who must process any personal
information
in accordance with this Privacy Notice. The type of companies and organisations who can access your
information
are set out within the Who We Share Information With section below.
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