

At French Connection, we know forests are nature’s powerhouses, and investing in their restoration is an effective way to support climate action efforts.
That’s why we’re proud to partner with WeForest, a non-profit organisation that restores and conserves forests at the landscape level – with the aim of maximising the impact of trees for people, nature, and climate. Their restoration work is not just about trees, it’s about protecting biodiversity, regulating water cycles and creating sustainable livelihoods for local communities.
Proudly in partnership with WeForest
At French Connection, we know forests are nature’s powerhouses, and investing in their restoration is an effective way to support climate action efforts.
That’s why we’re proud to partner with WeForest, a non-profit organisation that restores and conserves forests at the landscape level – with the aim of maximising the impact of trees for people, nature, and climate. Their restoration work is not just about trees, it’s about protecting biodiversity, regulating water cycles and creating sustainable livelihoods for local communities.
Through our donations we are supporting the regeneration of the Interior Atlantic Forest in Misiones, Argentina, one of the world’s most important biodiversity hotspots. In the last 20 years alone, it has lost more than 80% of its original forest cover, mainly due to agricultural expansion.
Our Impact
Through our donations we are supporting the regeneration of the Interior Atlantic Forest in Misiones, Argentina, one of the world’s most important biodiversity hotspots. In the last 20 years alone, it has lost more than 80% of its original forest cover, mainly due to agricultural expansion.


By transforming the current agricultural model and connecting large patches of the forest, WeForest will ensure sustainable livelihoods for farmers while creating space for the free movement of the near-threatened jaguar.
All images - © WeForest
By transforming the current agricultural model and connecting large patches of the forest, WeForest will ensure sustainable livelihoods for farmers while creating space for the free movement of the near-threatened jaguar.
All images - © WeForest