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ABOUT US

ABOUT US

BRAND HISTORY

We were founded in 1972 and set out with the aim to create design-led, fashionable clothing.  Today, we design contemporary clothing, accessories and homeware – everything you need in one destination. Signature dresses, responsible denim and relaxed staples are what we do best, so expect compliments. We offer eco-conscious pieces and accessible, quality products that stand the test of time, giving you confidence to look and feel your best every day. 

In more recent years we have also expanded our portfolio into new exciting areas including men’s and women’s toiletries, sunglasses and opticals, watches, footwear and a growing range of furniture and home accessories.

BRAND HISTORY

We were founded in 1972 and set out with the aim to create design-led, fashionable clothing.  Today, we design contemporary clothing, accessories and homeware – everything you need in one destination. Signature dresses, responsible denim and relaxed staples are what we do best, so expect compliments. We offer eco-conscious pieces and accessible, quality products that stand the test of time, giving you confidence to look and feel your best every day. 

In more recent years we have also expanded our portfolio into new exciting areas including men’s and women’s toiletries, sunglasses and opticals, watches, footwear and a growing range of furniture and home accessories.

FCUK

Where did it all start?

The abbreviation FCUK was born after Trevor Beattie visited the French Connection offices and noticed the abbreviation FCHK on an internal memo, standing for French Connection Hong Kong. From this, Beattie suggested the brand use FCUK, standing for French Connection United Kingdom. In the spring of ’97 a controversial ad campaign featuring the simple line ‘fcuk fashion’ hit the headlines becoming a universally recognised great fashion moment and the rest as they say, is history.

FCUK

Where did it all start?

The abbreviation FCUK was born after Trevor Beattie visited the French Connection offices and noticed the abbreviation FCHK on an internal memo, standing for French Connection Hong Kong. From this, Beattie suggested the brand use FCUK, standing for French Connection United Kingdom. In the spring of ’97 a controversial ad campaign featuring the simple line ‘fcuk fashion’ hit the headlines becoming a universally recognised great fashion moment and the rest as they say, is history.

ABOUT US

It’s all about you.

Our brand story, it begins with you, our community. Our global community forever inspires us. From design trends around the globe, to art and travel, we’re energised by today’s street culture. Our response is a group of passionate creators who design and produce contemporary clothing and home pieces responsibly, with eco-conscious materials and sustainable processes. We’re on a mission to produce mindful, eco-conscious products and covetable pieces. We work hard to offer accessible, quality products that stand the test of time and make a statement. And our story ends with you. Our community.

ABOUT US

It’s all about you.

Our brand story, it begins with you, our community. Our global community forever inspires us. From design trends around the globe, to art and travel, we’re energised by today’s street culture. Our response is a group of passionate creators who design and produce contemporary clothing and home pieces responsibly, with eco-conscious materials and sustainable processes. We’re on a mission to produce mindful, eco-conscious products and covetable pieces. We work hard to offer accessible, quality products that stand the test of time and make a statement. And our story ends with you. Our community.

WE INSPIRE

We’re inspired by you and want to inspire you, to feel confident every day. A state of mind, we empower our global community to feel and look good, day in and day out, giving you the opportunity to express your true character and individual style through our designs.

WE INSPIRE

We’re inspired by you and want to inspire you, to feel confident every day. A state of mind, we empower our global community to feel and look good, day in and day out, giving you the opportunity to express your true character and individual style through our designs.

WE EXCITE

We aim to excite you through creating digitally led, meaningful campaigns to convey a positive and exciting story. We engage our followers socially, with a fresh and bold approach. 

We champion emerging talent and showcase individual creativity.

WE EXCITE

We aim to excite you through creating digitally led, meaningful campaigns to convey a positive and exciting story. We engage our followers socially, with a fresh and bold approach. 

We champion emerging talent and showcase individual creativity.

WE CONNECT

We connect with our community worldwide. From localised charity initiatives to larger scale partnerships, our wider community has a common thread; an optimistic attitude and a positive spirit.

WE CONNECT

We connect with our community worldwide. From localised charity initiatives to larger scale partnerships, our wider community has a common thread; an optimistic attitude and a positive spirit.

WE WELCOME

We respect each other and encourage positive change, through celebrating diversity and inclusivity. We value self-expression and dynamic thinkers. Everyone is welcome. It ends with you, our community. Designed by us, styled by you.

#MYFC.

WE WELCOME

We respect each other and encourage positive change, through celebrating diversity and inclusivity. We value self-expression and dynamic thinkers. Everyone is welcome. It ends with you, our community. Designed by us, styled by you.

#MYFC.

STORES

Our French Connection stores are an extension of the brand aesthetic. Clean, minimalist design that is sensitive to each unique location; enhancing and complementing the product offering.

Throughout the season, our windows work in partnership with the ever-evolving fashion collections and the advertising campaigns, interpreting the themes into award-winning window displays. These themes are implemented globally, showcasing a consistent worldwide brand message.

STORES

Our French Connection stores are an extension of the brand aesthetic. Clean, minimalist design that is sensitive to each unique location; enhancing and complementing the product offering.

Throughout the season, our windows work in partnership with the ever-evolving fashion collections and the advertising campaigns, interpreting the themes into award-winning window displays. These themes are implemented globally, showcasing a consistent worldwide brand message.

ADVERTISING & MARKETING

Building on our British heritage and international presence, we work on key advertising initiatives to promote and support the iconic French Connection brand worldwide. Our seasonal collections are supported with a mix of digital, social and print advertising campaigns. Outdoor advertising and billboards further support and extend the campaign reach. Everything from digital screens on iconic sites and in London tube stations to branded rickshaws, we always aim to make an impact wherever and whenever you see the French Connection brand.

ADVERTISING & MARKETING

Building on our British heritage and international presence, we work on key advertising initiatives to promote and support the iconic French Connection brand worldwide. Our seasonal collections are supported with a mix of digital, social and print advertising campaigns. Outdoor advertising and billboards further support and extend the campaign reach. Everything from digital screens on iconic sites and in London tube stations to branded rickshaws, we always aim to make an impact wherever and whenever you see the French Connection brand.

SOCIAL

With a combined reach of over 1m, our social media channels continue to engage a socially driven audience on a daily basis. Facebook, Twitter and Instagram channels showcase the latest products and influencer collaborations with all social campaigns exciting and engaging followers. The brand hashtag #myFC encourages influencers and customers to share their French Connection pieces and inspire others with their outfit choices. The French Connection blog; Our Community, is a source of inspirational content and offers an escapism into the French Connection world.

SOCIAL

With a combined reach of over 1m, our social media channels continue to engage a socially driven audience on a daily basis. Facebook, Twitter and Instagram channels showcase the latest products and influencer collaborations with all social campaigns exciting and engaging followers. The brand hashtag #myFC encourages influencers and customers to share their French Connection pieces and inspire others with their outfit choices. The French Connection blog; Our Community, is a source of inspirational content and offers an escapism into the French Connection world.