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Bonjour SS18: Behind the Scenes

Author Editor - 1 minute read

Take a sideways look at dressing and pair a timeless wardrobe with your best accessory yet, your youthful spirit. The latest campaign is inspired by icons and ingénues through the ages and the energetic mood is palpable. Look to the likes of Kate Moss, Lou Dulloin and Molly Ringwald who, despite their sartorial differences, have a timeless appeal that transcends decades. Whimsical, spirited and bold, they are bright young things at any age. And so are their wardrobes, just FYI... 

The enigmatic confidence that unites our favourite icons is what captures the very essence of modern dressing. Now, that's a look we want to recreate. 

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Lesson 1 is confidence and your wardrobe is the coursework. Our in-house team have reinvented your favourite spring / summer pieces with bold prints and bright hues to inject energy into your sartorial supply. 

Lesson 2 unpacks modern femininity. Be it delicate floral embroidery, a modern lace trim or flowing fabrics that add volume and ruffles to the most contemporary shapes, this is where you find your signature style. 

Lesson 3 is that there is no lesson 3. It's that simple. 

For the men, the collection is an expression of 'French cool' in all its premium glory. Read: The Menswear Manual.   


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