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Strawberries, rosé, cherry blossoms and raspberry sorbet are not the only pink things that signal the arrival of summer. We’re welcoming the new season (and long-overdue adventures) with a collection full of sweet-like-sugar dresses, tops, skirts and feel-good shirts in pretty pink shades – think everything from fuchsia, magenta, bubble-gum and beyond – that will bring a new dose of optimism to your wardrobe.

It's time to start looking at the world through rose-coloured glasses. 


Get on top 

Artina Gingham Smocked Top

The easiest way to inject a pop of colour into your edit is choosing a bold top layer. Hop on board the bandwagon and pick one that’s embellished with details that are currently leading the pack – ruffles, frills, embroidery and smocked panels, of course. Whether you’re planning a romantic date night, booking a city break or simply wining and dining on the weekend, our Artina Gingham Smocked Top provides limitless styling options for summer full of fun. Offset the micro gingham print by pairing with dark-wash jeans or white shorts – the choice is yours.


Vitamin D(resses)

 Rasha Ribbed Jersey Midi Dress // Elitan River Daisy Drape Maxi Dress

Although there will be plenty of sunshine to soak up in summer, it’s never a bad idea to get some extra vitamin D – and our dresses provide it effortlessly. Whether you’re drawn to dramatic deep hues or soft pink tones, there is a colour palette to suit every taste. Our Elitan River Daisy Drape Maxi Dress has pretty puffed-up sleeves and wallpaper florals printed all over, while the Rasha Ribbed Jersey Midi Dress makes sports-luxe styling look like a piece of cake.


As seen on @alexincolour



Shirt shop

Yulia Printed Cropped Shirt

Who said that shirts have to be plain and boring? This season we’re reaching for highlighter-worthy shades that will bring some overdue fun into our wardrobes. Our Yulia Printed Cropped Shirt offers the perfect transition into this Barbie-approved trend – crafted from a lightweight fabric, its cropped cut is finished with a drawstring waist which makes it effortless to tie above the belly button. All you need are high-waist shorts to complete the beach babe look.


As seen on @alexincolour



Skirts are back

Ekeze Stripe Crinkle Skirt

Summer dressing this year is going to be joyful with a capital J and not only because we finally get a taste of the long-awaited freedom. From park picnics to secluded beaches, skirts prove as the perfect throw-on-and-go staples that make us look instantly put together, minimum effort required. Our Ekeze Stripe Crinkle Skirt has summer vibes written all over its floor-sweeping silhouette. With a patchwork-style design full of eye-catching prints and pops of pink, it’s fit for a frolic through sunny meadows. 


Trust us, you look good in pink.


Shop our new collection now



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