French Connection stores are an extension of the brand aesthetic. Clean, minimalist design that is sensitive to each unique location; enhancing and complementing the product offering.
All elements, including staff and store design, work together to create a shopping experience which best reflects the French Connection brand. Visual merchandising is integral to all store layouts, creating a display that draws the customer’s attention without overpowering the product.
A neutral palette with large graphics form the optimum background for the clear and white furniture displaying the product. The unique hanging fixtures are a subtle nod to the elegant industrial style of French Connection homeware.
The French Connection windows are crucial to the branding of our product; they reflect our pioneering imaginative design and irreverent attitude. The windows reflect all that's best about the brand, its attitude and style whilst acting as a showcase for the collection.
Throughout the season, windows work in conjunction with the ever-evolving fashion collections and the advertising campaign, interpreting the themes into award winning window displays. These themes are implemented globally across the brand showcasing a consistent brand message from London to New York to Sydney