CONVERSANT
This third party uses cookies and other similar technologies such as log files and pixel tags to collect information
regarding your interests and preferences (e.g. products or pages you have viewed on our website) in order to provide personalised
and tailored advertisements to you online, including on third party websites. This also involves tracking such information across
multiple devices. This cookie allows for the targeting of our advertising online more effectively by matching information we have
provided to Conversant (in a pseudonymous form) with information generated via your browsing activity online. This ensures that our
adverts include products that are of interest to you.
FACEBOOK, PINTEREST, CONVERSANT AND GOOGLE (INCLUDING DOUBLECLICK)
These all collect details of pages and products a user has viewed. The information is then used to improve the relevance
of advertisements shown on third party websites. This ensures that those adverts include products that are of interest
to the viewer.These third parties also use cookies and other similar technologies in order to provide personalised and tailored
advertisements to you online, including on third party websites. The cookie takes a note whenever someone interacts with the advert
and if they do and then makes a purchase, a conversion tracking cookie records this.
FACEBOOK CUSTOM AUDIENCE
This cookie allows us to target the advertising we do on Facebook more effectively by matching data we hold with
that held by Facebook. Facebook then produces a list of non-identifiable users that an advertiser can use, which
helps protect the privacy and security of the information. For privacy reasons, the list of individual matched
users is not accessible to any advertiser, including ourselves. No data is added to an individual Facebook user
account as a result of being added to a targeted audience list, known as a ‘custom audience.’
AFFILIATE WINDOW
Affiliate Window use cookies, eTags and Flash cookies. These are used to anonymously record that a user has clicked
on an Affiliate Window link that referred the user to the French Connection site. This information is collected
in order for us to pay a commission to Affiliate Window, and its affiliates, for any sales they may drive to our
site. Affiliate Window cookies remain active for a period of 30 days.
EMARSYS
If customers have subscribed to our newsletter, they will receive emails via our email service provider Emarsys.
This tool will set cookies on the customers’ browser if they click on an email from us. These cookies also collect
information about customers who placed items in their online basket, and may have started the checkout process,
but then did not complete their purchase, as well as those who have returned any product. This allows French Connection
to email those customers in relation to the transaction. Emarsys also collects information about products browsed
and added to a customer's wish list. French Connection is then able to send subscribed users emails about related
and complementary products. These cookies also collect information about customers who browse the website and are
logged into their account. If they abandon the website French Connection emails those customers to remind them
of their browsed items. As these customers have registered an account with French Connection an email reminder
can be send to them.
GOOGLE ADWORDS CONVERSION
These cookies enable French Connection to track the performance of our advertising on Google's search engine, specifically
which ads lead to visits and sales on our website.
GOOGLE ANALYTICS
Google Analytics uses cookies which enable French Connection to collect data based on user activity on the site.
This includes information such as the number of visits to the site, quantity of orders placed and number of pages
visited. This data helps us make improvements to our site in order to improve our customers’ experience.
STICKYEYES
This third party collects device-related information about consumers’ use of our website, including interactions
with Stickyeyes-created content widgets and pages. This device information is collected from your browser, and
may include information such as an IP address, the date and time of use of the Stickyeyes services or our website,
technical attributes about customer browser requests, browser types, browser languages, search queries, the pages
or products viewed and customer purchase details. The data is associated with an anonymous cookie tied to our
website that is not linked to any individual customer’s actual identity. The Stickyeyes services do not collect
the name, address, phone number, or other personal information of individual customers.
MENTION ME
Mention Me Ltd. operates our refer-a-friend programme on our behalf. They place cookies when customers visit our
refer-a-friend pages to ensure the programme functions effectively for customers. This includes recognising referrers
and referees who participate in the programme.
QUBIT
Qubit provides us with web analytics data. This includes detailed, but anonymous, information on the performance
of our site, such as how many visits have been made to each page.
LIVEPERSON
This supplier provides our on-site customer service chat functionality. To make this service as helpful as possible,
we track what customers have been looking at, where they are on our site and what items are in their basket.
Our agents are able to see this history while they help customers to enable them to assist effectively. The cookie
also tracks whether people buy from us after chatting with our agents, so we know whether we've been of help.
SESSIONCAM
We use SessionCam on our website to improve customer experience. It helps us work out what customers like and
don’t like so we can improve the service. Our website uses a website recording service which may record mouse
clicks, mouse movements, page scrolling and any text keyed into website forms. Data collected by this service
is used to improve our website usability. The information is not shared with anybody else.
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