The Denim Style Guide

Finding the perfect pair can be a tricky task. We've created a definitive denim guide to help you decide.

Finding the perfect pair can be a tricky task. We've created a definitive denim guide to help you decide.

A relaxed fit sewn with a cotton-blend and subtle kick flare. The raw hem style is a street style favourite.

This waist-defining design is soft, light-weight and finished with a stretchy straight-leg. Choose between a vintage wash and 70s blue.

A form-flattering fit in an all-weather rinse, this pair is perfect for weekend dressing. Accentuate the waist with a tucked in T-shirt.

Wide-leg silhouettes are the shape of the season. The mid-rise waist, authentic cotton-twill and exposed stitching make it perfect for modern styling.

A low-rise, leg-skimming fit with contrasting denim is a comfortable style that was made for off-duty days.

Step hems, faded panels and subtle knee distressing, these styles have been loosely tapered for laid-back dressing.

An iconic slim fit is one that you’ll wear forever. Engineered for 360 degree movement and power-stretch performance, banish baggy knees with a curve-contouring base layer.