Our commitment to a sustainable future doesn’t stop with our products. In 2020, we launched our Community Connection campaign – a global initiative where we swapped French for ‘Community’, to show our support and appreciation to local and wider communities and charities.
As part of our Community Connection initiatives and efforts to offset our carbon emissions and reduce our environmental impacts, we’ve partnered with international non-profit organisation, WeForest. They work to conserve and restore the ecological integrity of forests and landscapes, plus engaging communities to implement and deliver lasting solutions for climate, nature and people.
I connect, therefore I plant, protect and regenerate
WeForest are all about connecting the environment, nature and people together to help protect our planet, which resonates strongly with our French Connection values – we think it’s the perfect match.
Introducing our French Connection x WeForest Charity T-shirts
This season, to support the charity’s incredible work, we’re proud to be donating 20% of the sales from these selected t-shirt styles from our SS22 collection to WeForest.
Scroll to discover our French Connection x WeForest charity t-shirts...
The Brazil Atlantic Forest
With our donation, we are delighted to be supporting their programme in the Brazil Atlantic Forest, particularly focusing on their Tiete forest project.
With our support for this programme, the goal is to:
- Regenerate 1.4 hectares of degraded land – that’s approximately 2780 trees.
- Boost biodiversity by planting and protecting over 120 different native tree species, including 6 threatened species.
- Protect endangered animals in the area, including the Black Lion Tamarin and Jaguar.
- Plus, supporting local community businesses, including women-owned plant nurseries.