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September means one thing in the fashion industry - fashion month. And with French Connection's headquarters in Camden, London, as well as being born and bred here, we have a particular soft spot for the fashion week in our hometown. Looking ahead to SS20, having your first glimpse of what the new season will hold and look like is both exciting and slightly overwhelming. After all, we've barely stepped a stylish foot into Winter yet! 

That said, keep up with all the action thanks to our favourite influencers. Consider them the women on the ground for all things London Fashion Week.  

@pollyvsayer

Polly, originally at Women's Health and now doing all things fashion over at Sheer Luxe, has a knack for being able to take something simple and make it your new wardrobe hero. Expect to see beautiful dresses, tailoring to die for and statement accessories that you never knew you needed..  

@huesofwhite

Santina Harrison had us scrolling through her artistic Instagram daily throughout summer, so we are excited to see what styles she will create coming into the Autumn months. We're lusting after her ability to make neutrals wearable even during the most Autumnal of days, but her aptitude for clashing prints and making it look effortless. 

@thelipstickfever

Emily Roberts is our go-to girl for things feminine, girly but still effortlessly cool. We can't get enough of her elegant and sophisticated outfits and we'll be taking notes over Fashion Week about her top tips for next season. 

@naaomiross

Whenever we are looking for styling advice about how best to tackle the new season trends, Naomi Ross is our go to girl. With an effortless ability to make even the most divisive trends accessible, we'll be watching closely as she guides us through the new season.

@hedvigso

Combining her love for fashion with photography, Hedvig has created an Instagram that is bursting with her daily outfits and photos of her many adventures with her equally as stylish daughter Hedda. 

Lolita Mas

Lolita can transition from classic and minimalist to bold and colourful and make it seem like no big deal. The way she shoots her content, her choice of locations and her styling hacks are all some of the reasons that we can help but hit 'like' on each of her photos.  


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