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Introducing the Fashion Week Florals. Moody blooms have been reinvented with cold-shoulder detail and strictly modern frills. Not just a pretty print, this feminine update sidesteps the bohemian clichés in favour of colourful styling and contemporary layering for an utterly fresh take on your favourite winter print. Because minimalism is overrated anyway.

Shop Fashion Week Florals

When it comes to selecting the right piece for you, whether you're a woman who prefers to err on the side of simplicity or a maverick who has a penchant for statement combinations, here's how to embrace the look with all its frills, frivolity and flamboyant detail. 

Not just a pretty print

Setting the tone for a month of copious street style and plenty of outfit envy, she ups the ante with a statement cold-shoulder and a matching blouse to swap into come Monday morning. Her winter layering tool is a cream knit. 

Winter Florals

The Mini Dress

Summer may be waning but she's not ready to pack away her mini dresses just yet. A marriage of velvet, florals and a playful hemline is the equivalent of a feel good moment for her wardrobe.

Floral Mini Dress

Embroidery is best

She often reaches for embroidery to liven up her winter ensemble come 5pm on a Friday. She wears it woven into a dress, a chic midi skirt or a statement-making knit adding a premium leather jacket when the weather turns.

Emroidered Winter Florals

 Shop Fashion Week Florals

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