Say bonjour to the new look. This season, we're putting the 'French' back in to French Connection. Casual, wearable and sewn with a premium style, the new collection is inspired by influential artists from across the channel, famous haunts like Cafe de Flore and an era of bohemian youth. This is how to update your everyday style with ease.
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Taking style tips from 1940s France, the fashion of the time was encapsulated by a move away from skinny dressing and into a larger, more generous fit. It's a look that's best described as a sartorial slovenliness that had long been synonymous with the working class bohemia and so, naturally, we're on board. Today, we're wearing it in cool cotton, modern colours and practical shapes. Minimal effort is required, just follow 3 simple steps and you'll have a mix and match wardrobe to take you through summer and into the next season.
Here are 3 new looks to note. Voila.
Elevate your staples, part 1. Contemporary T-shirts bear designs inspired by our suave shoppers over the channel feature iconic sketches and slogans that are synonymous with the Parisian avant-garde collective. Embrace a positive mood for the season. Just add jeans and a pair of trainers.
Simple blue denim has always been your casual go-to but this season your favourite fabric has been rejuvenated with patchwork and unexpected detail. Wear the Antique shirt with a pair of indigo jeans or a great pair of chinos. Layer up when the weather turns.
A loose silhouette is a modern take on dressing that caters for every man. Style khaki workwear looks with cargo pant shapes, textured premium fabrics, casual crew necks and a pair of trainers. The new look has an undeniably fresh feel.
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