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This week, our Kings Road store has had a floral makeover courtesy of The Allotment Florist to celebrate Chelsea In Bloom. If you've not visited the store before, now is the time to go, the sun is shining and our window display is in full bloom. The display is nestled in our Homeware window proving that Cowhide really does go with anything.

If that wasn't enough to tempt you then we're also giving away complimentary bouquets with purchases over £200 until Saturday*, we'll see you there. 

We spoke to Helena aka The Allotment Florist to discover more about what she does and her inspirations behind the window, keep scrolling to find out more. 

French Connection Kings Road

How did you get into floristry?

I came to floristry a little later in life. I was an actor for five years, then a cook, and then decided to go into flowers. I think it was always something I had wanted to do, it just took me a while to actually go for it! I studied floristry at the Covent Garden Academy of Flowers and then went on to work in different florists around London including Jane Packer and Grace & Thorn. 

Can you tell us a little bit more about The Allotment Florist?

The Allotment florist was established in 2016. After working for a while in the floristry world I was shocked by the huge quantities of flowers that are flown in from all over the world in such an unethical way. They are treated with so many different chemicals that it is difficult to find anything that even has a scent!

I wanted to start a business that has a more organic approach to floristry. Originally from Leeds, I grew up surrounded by the beautiful Yorkshire Dales. This wild and dramatic landscape continues to have a huge influence on me and my work. I want my flowers to look and feel as if they've just been freshly picked from the garden. I try to grow as many of them as I can in an organic and ethical way. I absolutely love growing flowers, arranging them, and just being on my plot surrounded by them.

What was your inspiration behind the window display?

I wanted to do something classic and chic that would compliment the clothes and the colours of the Summer collection. I liked the idea of hanging the bottles at different levels to create a wave of flowers. I also wanted to create something on the floor to look as if it was living, so I added the succulents to look as if they were growing out of the rug.

Shop featured products here

Homeware - Leather Chair & Cushion

Cowhide Leather ChairPink Carpet Cushion

Rug & Marble Table

Poppy Field Runner, Marble Nest Of Tables

*Whilst stocks last.

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