For International Women’s Day, we’ve teamed up with The Pool, our daily go-to for catching up on the zeitgeist, and Katherine Ormerod, former magazine editor turned freelance consultant and founder of Work Work Work – a project which aims to explore the non-edited challenges that women face behind the fantasy of social media.
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Katherine cut her teeth at the likes of Matches and The Sunday Times Style before becoming Grazia’s senior fashion features editor and now adds running a content agency and launching her own site to a long list of accolades.
Workworkwork.co is a self-described anti-perfectionist platform where women share their challenges and triumphs both in and out of the office. A collection of unedited stories from some seriously cool women serve up a fresh perspective and remind us of the reality behind the wildly distorting the world of Instagram. It’s honest, charming and utterly inspiring.
Covering everything from productivity to the flip side of cyber fame and money being too tight to mention, Katherine’s new venture is one worth bookmarking. But when she left the 9-5 and went freelance, Katherine found that getting dressed (and washing your hair) in the morning gives you confidence and stability. The consensus is that this striped jumper will do great things for your confidence and your wardrobe.
Now to add The Pool to your reading list. Among its many revered editors and contributors you’ll find broadcaster Lauren Lavern, feminist writer Marisa Bate and fashion editor Frankie Graddon, a woman who knows her way around a makeup bag or two. This is a digital destination for women by women. The best part? The scrapbook feature allows you to cut and paste your favourite reads for later. Genius.
Read Katherine’s story now live on The Pool