We invite you to step backstage on the SS17 campaign.
Shot to a soundtrack of the best of Bowie and Smooth Operator by Sade, in a London studio, the new mood began to take shape. Design-led pieces and brave accessories took centre stage, putting premium fabrics and a seasonless wardrobe in the frame.
What unfolded was a fresh perspective on dressing and a modern view of femininity that has set the tone for the season to come.
Start swatting up on the SS17 mood here.