Stores across the globe are designed to be a true extension of the brand whilst
being relevant to their local surrounding, so all elements including staff and store
design work together to create a shopping environment which is all part of the French
Connection experience. Retaining the clean, minimalist simple signature look that
French Connection has made its own, the stores provide an environment where the
product takes centre stage. Advertising forms an integral part of the environmental
concept in store and large graphics form the backdrop for many of the fittings and
fixtures.
