Our first FCUK campaign was launched in Spring/Summer 1997 with the ‘fcuk fashion’
strap line. Our campaigns have given the brand great exposure causing debate and
exposure in the press. The adverts always aim to disrupt the normal formula of fashion
advertising and leave the interpretation up to the individual.
We never fail to keep the brand exciting and original, pushing boundaries and always
making a statement.
The key to French Connections success continues to be the combination of exceptional
clothes at the forefront of design, affordable prices, clever merchandising and
sound business practice.
With the evolution of the brand continuing we aim to create a real fashion destination
by talking to the opinion formers with real fashion authority. Our advertising will
continue to be innovative and creative; however the focus has shifted onto the clothes
themselves, to enable us to create a distinctive look which is uniquely French Connection.
Going forward we will present French Connection as a credible and focused fashion
brand that speaks through its product. It is a brand that celebrates personal style
without the gimmicks.
In the non-stop world of fashion it takes dynamism and intuition to keep moving
and we are constantly developing both our product and our market and our vision
of the future just keeps on growing.
