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Hi There...


French Connection has always had a bit of a naughty edge. We may have ruffled a few feathers along the way, but nothing that wasn’t fixed with a wry smile. A New Movement is an outlet for our cheekiness, but also for our lives come night-time and all that fashion stuff. We are going to share it all with you, and we know that you like it, so come back and see us…soon.x
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french connection friday late - Metal Rocks

Metal Rocks

Here we are again. Sorry we have been mute for a bit. We have been working with the V&A, who are organizing the next French Connection Friday Late and these things do take time you know.

This time, next Friday the 28th November in fact, we are all about the jewellery, the bling, the ice, the rocks... the metals basically. The V&A has brought together French Connection, and those talented Goldsmithing, Silversmithing, Metalwork and Jewellery students from the Royal College of Art, to collaborate for one special evening of metal - exploring and experimenting with it to make jewellery, games and music.

As ever there will be loads and loads of events to get involved in... compete to create the most extravagant piece of Hip Hop jewellery possible (no real diamonds here though unfortch), make music (read: as much noise as possible) using scrap metal, take part in a 'Rock Band' (get it?) music video tournament, be photographed wearing replicas of famous jewels from the V&A collection, listen intently to talks by very proper jewellery designers, watch lots of film screenings. Or for those of you who just show up for the bar and the dj, they are there too.

But most importantly... on your way in don't forget to pick up your limited edition French Connection charm, hanging from a piece of cord. On your way around the event collect as many different charms as you can, from those clever students, in order to make your own elaborate (possibly quite heavy) and unique piece of jewellery.

Then it is competition time! Yup as part of the Metal Rocks event we have set a challenge for all you budding jewellery designers. We know there are ideas up there in yonder heads, so we challenge you to design your own unique charm. To be honest it is only fair. I mean, you have collected our charms so it is only polite to give something back. The winning charm design will be manufactured and sold exclusively as a limited edition piece on frenchconnection.com. Plus the beautiful 'Jewels and Jewellery' V&A book, plus £500 FC vouchers. Pretty damn generous if you ask me...

So we expect to see you all there on Friday 28th. Otherwise, we will be having words.

French Connection Friday Late
28th November 2008
18.30 - 22.00
Victoria and Albert Museum
SW7

South Kensington

ADMISSION FREE

www.vam.ac.uk/fcfridaylate

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French Connection's City Style

Who needs stylists? We can all dress ourselves perfectly well, perhaps with the exception of you at the back there. But most of us are pretty savvy when it comes to putting clothes together nicely, on our bodies. However, some of you might think that you are better than others. You may believe that your jacket/trouser/shoe/hat/bag combo is better than her coat/dress/boot/necklace effort. But how will you be able to prove it?

Well, thank God for French Connection. You see, we are currently running a competition in selected stores across the country, the basis of which is to invite shoppers (that’s you) to style a key outfit from the French Connection AW 08 collection and then we will choose the best outfit in each city. Photographed in store on a magazine-style-spread stand, your chosen outfit will look exactly as it would if laid out on the pages of your favourite glossy.

And as a prize, the overall winner from each store will keep their winning outfit (up to the value of £250) and they can wear it while being treated to a night in a fancy hotel. And if that wasn’t enough, you’ll also win a prize just for taking part – that’s right, you did hear correctly, every fashion afficinado who takes the time to join in will get a “lucky dip” style prize for their troubles – depending on just how lucky you are, you could win anything from a discount off your next French Connection purchase to an entire outfit!

So where and when you ask, well…

Metro Centre
Friday 31st October          Wednesday 5th November

Westfield London
Monday 10th November          Sunday 16th November

Bluewater
Wednesday 19th November         Sunday 23rd November

Sheffield Meadowhall
Wednesday 26th November        Sunday 30th November

We are going to be touring the country, so it would be rude of you not to come in and style a hello for us, don’t you think?

Every time a winner is selected their outfit will be posted on our A New Movement blog, as well as a selection of the runners up (we don’t call them losers here, well not publicly anyway). We’re nearly half way through our City Style tour so have a look at the winning outfits from Dublin, Dundrum, Cambridge, Manchester and Bristol.

In the business we would call these outfits “On Trend” – note if you will, the clever use of layering/accessories. Very this season. So congratulations to Conor Byrne, our talented Dublin store winner, Liosa Beechiner who wowed us with her entry from Dundrum store, Linn Eirin Nordheim in Cambridge, style guru Chloe Fish in Manchester and Gemma Syme our winner from Bristol. Watch out for them knocking out the little people with that tote any day now.

Think you can do better. Come on then, our snapper is waiting.

french connection friday late - close up

french connection friday late - close up

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french connection friday late - close upCopyright V&A Images

French Connection Friday Late - Close Up

Friday night at the V&A was a who’s who of fashion big-shots, and was probably wall to wall with the big-shots of fashion’s future. French Connection Friday Late: Close-Up, offered the chance for anyone to get personal (in a professional aspect you understand) with well proper and successful fashion photographers and stylists.

Vogue’s very favourite snapper, Tim Walker, chatted about his fantastical fairy tale creations, while Warren Du Preez and Nick Thornton Jones talked about the work they do for GQ, iD and Nike. Facehunter hunted through the corridors and around the corners of the museum capturing the most stylish of the evening, Among their prey included a vision in purple and a princess in layers of peach lace – the ladies effort was appreciated by all (especially those who were missing the local fashion sights from the recent London Fashion Week). And while everyone milled around, watching films, or crafting an adornment for themselves, real photoshoots were happening around them – one of archive pieces from the V&A's fashion collection standing/sitting/lying still, and another featuring modelly models, stylish stylists, arty art directors and…well a photographer of course. .

But for those who wanted to get a piece of the fashion action themselves, of which there were many, their attentions were focused on the French Connection Photography Studio. All evening the clever, creative, stylish and topical created individual images fit for glossy pages. Following the advice of photographer Donald Milne (who shoots for iD, Arena Homme Plus and Visionaire, while directing pop videos for Pulp, Beastie Boys and Massive Attack), the cult stylist Tamara Cincik (Dazed and Confused, Wallpaper*, Purple), new talent fashioned looks out of the French Connection AW collection.

Of the French Connection Friday Lates thus far (there are more to come), Close-Up was one of the busiest. The beautiful and inspirational-looking, quietly queued for a chance to shoot, watch, listen, style, pose, create and dance (the Voguettes provided the soundtrack). These are faces that we know we are going to meet again, although this time the camera will be in their hands.

french connection friday late - close up

french connection friday late - close up

Copyright V&A Images

The Shoot

french connection friday late - close up

Copyright V&A Imagesfrench connection friday late - close up

Copyright V&A Images

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French Connection Friday Late - Close Up

We are inviting you to Fashion Land, where the people are depressingly beautiful, the clothes are depressingly beautiful and the pictures are depressingly beautiful. And we love it.

This Friday 26th, the V&A will open its doors to the fashion image, for the latest French Connection Friday Late: Close Up. Explore the world of fashion photography by watching the second EVER screening of Prada’s Fallen Shadows film, listen to the experienced and renowned talk about their art, or see the results of on site photo shoots with top photographers and stylists. Of course, we assume that lots of you guys have style ideas of your own, which is why French Connection are encouraging you to create your own photo shoot on the night, using our on hand expert snappers and stylist, and the FC AW collection. It even could have been something you have done before, so if you fancy yourself as a photographer, bring along your portfolio where some clever and talented fashion types will have a flick through and advise.

Oh and have a thought about your outfit, not only because Face Hunter will be scouting for those with the best style, but also because this is fashion for crying out loud, and you need to show some respect.

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French Connection Friday Late - Get Physical

Phew, well I am exhausted. Pooped if you like. I should feel fine by now, after all I have had since Friday night to recover. You see I was at the V&A at the French Connection Friday Late, it was their Get Physical night. Personally I didn’t Get Physical, but I watched a lot of people get physical, and I mopped the sweat from my brow.

The museum was celebrating their new Fashion vs Sport exhibition, and they had invited designers, athletes, filmmakers and artists to respond to the exhibition's themes.

I eased myself in gently by witnessing a very relaxing (and not competitive at all) conversation between handsome fashion designer, Aitor Throup, and brilliant journalist, Sarah Mower. I heard talk of life enhancement in the entrance, but I missed it in order to get my hands dirty in the t-shirt workshop and play with some iconic sportswear – in a purely non sporty way of course!

What got me was the Samba Street Soccer tournament. How hard can playing with a ball be I asked? I watched the distinctive Brazilian moves and the clever ball tricks, and was mesmerized by the speed and accuracy. I had a go myself in the tutorials, I was told I had technical creativity, but I think that is a nice way of saying that I was technically crappy.

God fit people make me sleepy, and a little bit jealous. But I did walk up the stairs on the bus on the way home. So there.



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Get Physical

As much as I would love to burst into the lyrics of the classic Olivia Newton John song (and maybe a dance routine or two), I think it might be inappropriate for younger readers – and I hate to be inappropriate. Instead I will don some short shorts and Get Serious about Getting Physical. As you know French Connection have been sponsoring the V&A Friday Lates and on Friday 29th August, inspired by the new Fashion V Sport (that sounds like a bit of an unfair battle to me) exhibition, Get Physical hits the museum and French Connection stores.

Not only will the Samba Street Soccer school be performing some ‘if-I-hadn’t-seen-it-with-my-own-eyes-I-wouldn’t-believe-it’ ball skills in the V&A’s John Madejski garden, but also a nationwide competition is launching in French Connection stores, which will run until September 14th, giving one lucky sod the chance to win a one-on-one training session with renowned head coach, Andrew Amers-Morrison. Which is worth getting ‘Physical, Physical’ (repeat to fade).

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Finally - after a wee bit of a delay, some big decisions, and a number of blog posts keeping all of you frustrated creative’s updated - the Selfridges/ANM competition winning design is unveiled in the French Connection menswear department within Selfridges. Today in fact. Today, Monday 18th of August. All the sale stock has been turfed out to the big FC warehouse in the sky (or east London), and all the new season shiny, happy stuff has been (delicately and lovingly) turfed in. And with it comes Jess Hilton’s ‘Electric Connections’ installation. It is big and clever and bright yellow. Jess, a 25 year-old youngster from London, is a graphic designer by trade, but clearly there are more to her talents than fonts and sans serifs (go look and you will see!). We recommend you get down to / up to the first floor of Selfridges, hang around with London’s stylish blokes, and appreciate Hilton’s talent, while getting yourself some lovely chunky knitwear – it is getting cold out there boys.






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French Connection Friday Late - Village Fete

Kings and Queens of the Village Fete. All of you.

How decadent it is to actually be outside, in London, in the summer, in the evening. And at a museum. On a Friday. Yes, with Pimms on hand…or beer if you weren’t quite in the true summer spirit…French Connection sponsored another, quite, quite brilliant, Friday Night Late at the Victoria and Albert Museum.

This time the theme was Village Fete, and so enamored were we, that more than once the memories of my childhood fetes had me looking around for my parents, to lend me a pound for a stall. Not that my mum would be so enamored by the ‘Get your Tats out Stall’, nor would she understand the brilliance and subtley of ‘Fete Book’, but thankfully lots of trendies did. From the V&A entrance to the garden in the middle, we floated along on a smell combination of testosterone, expensive perfume and hot dogs. It was the scent of summer, only better. Over in the Beard Tent (see what they did there?), competitors tried to fill beards with as much as they could in order to win the gold beard – you may have had to be there. In the centre, the sweet sounds of Helium Karaoke carried across to Hammertime, where it complimented the tunes belted out by punters with a hammer, kinda.

But in the middle, attracting the biggest queue with the laughter and confusion of it all – ‘we can’t see.’ ‘what is it.’ ‘who is in there.’ Etc etc. Was the ‘Pose me a Postcard’ stall. Visitors became part of famous V&A paintings and prints. Old and new ones alike. The random picture selected appeared in front of you, and BISH! We were scrambling around for the right props – specially commissioned by the very talented and clever Fred & Teo – and the right clothes to recreate the image. BASH! The image was taken. BOSH! There we were, looking more like a Raphael Cartoon, than the artist himself intended. The most fun I have had in a fake beard, with fake tats, with a helium high voice, getting my picture taken, in ages and ages.

French Connection's Pose Me a Postcard Stall



Copyright V&A Images| Photography: Mishkin

Copyright V&A Images| Photography: Mishkin

Copyright V&A Images | Photography: Mishkin


Copyright V&A Images | Photography: Mishkin

The Village Fete

Copyright V&A Images | Photography: Mishkin

Copyright V&A Images | Photography: Mishkin

Copyright V&A Images | Photography: Mishkin


Copyright V&A Images | Photography: Mishkin

Copyright V&A Images | Photography: Mishkin

Copyright V&A Images | Photography: Mishkin

Copyright V&A Images | Photography: Mishkin

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Friday Night Late - Beijing

Thanks to the thousands who made their way over to West London for a journey into China via the magic portal that is the Victoria and Albert museum. It was a night packed with spirit, dynamism and youth, for there were ‘the kids’ everywhere. But for those of you who didn’t make it, we thought we would post a youth handful of pictures from the night.


Copyright V&A Images

This is what writing can look like (and sound like, but we aren’t that interactive here at ANM). What you don’t know is that the shapes are spelling out something really, really rude.

Copyright V&A Images

Only the Chinese can make a gruesome animation also look like something you want painted on your bedroom wall. Or is that just me?

Copyright V&A Images

They may look like simple mirrored sunglasses, but actually they are special dj sunglasses that makes it look like the whole world is dancing to his beat.

Copyright V&A Images

He spent the whole evening in this exact position. Incredible really.

Copyright V&A Images


Why on earth are boys so crap at cutting things out. I bet she is still laughing at him now, while he weeps.

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Selfridges Competition - Winner's Blog

We were lucky enough to work closely with winner Jess, when she came to join our art team within the French Connection mothership. We like nothing more than some fresh creative blood and it was a joy to have her here. To make sure that she felt the same about us, we asked her to write a blog of her FC experience. Turns out we are a pretty nice bunch too!...

The French Connection offices are in Camden just down the road from me but that wasn't the only reason why I decided to take them up on their offer of a work placement. Initially it was the curiosity about how these talented people could possibly begin to construct my winning design for the Men’s French Connections store in Selfridges, as I'm more a pen and paper girl, not hammer to nail! During my placement I was predominantly working on two projects, the first being the designs for promotional windows for the singer Duffy in their US stores. I was pleased, but surprised to be given this project as this sort of work is very different to what I'm used to - I've spent the last 2 years working for a digital communications agency (1024x768 pixels is a little different from several feet square and in 3D.) The second project was an invite for the annual Christmas Press Day. This entailed a meeting with the PR team in possibly the best workspace in the building. They 'live' in a huge wardrobe of the current collection with sofas and TV's. I hear they work pretty hard....! The rest of the team definitely work hard, but play hard too. I was kindly invited to two evenings out of free drinks and fun, one of which I was confessing all at the V&A and the other where I was a table football legend.... Now my time is up I can say that I am glad that I entered the competition and had the chance to work in such a creative, dynamic (and lovely) team. It has also given me the faith to chance my luck and enter more competitions... I've got my fingers crossed I'll be as successful with Lottery Rollover, (and then guys, the drinks will be on me!)

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Selfridges Competition - Winners

Several months ago we launched a competition to get all A New Movement creatives to design an installation to sit within the French Connection menswear department in Selfridges.

We had loads and loads and loads of entries. So many in fact, that it took us longer than expected to sift through them all and give them all the attention they deserved. So apologies to those who have been waiting for more information on the winners, but wait no longer…

Firstly, well done to all that entered, the calibre of work was incredibly professional and we were honoured that you took the time to enter. Unfortunately, not everyone can win.

The judges, who are kind and considerate people, almost came to blows over the finalists. Well, I say blows, but it was closer to bitten lips and muffled irritation. They are very polite in the Selfridges and French Connection mother ships you see. Anyway, eventually a decision was reached. They found a Winner, a Highly Commended Runner Up and a Runner Up. We gathered some information about their projects and a little bit about themselves too (except about the Runner Up, who has fallen off cyber space, and we hope that they landed somewhere soft). Here you go…

WINNER
Electric Connections
Jess Hilton

Design in Brief:
“The design constitutes a ceiling light installation that creates a layered graphic pattern above the shop floor. The structure consists of levels that tilt from the front to the back of the area, allowing customers outside of the French Connection space to be enticed in. It incorporates various aspects of French Connections 2008 collection and combines bold injections of colour and strong graphic prints. These elements, together with light installations that produce layers of coloured light, work organically with the bold graphic details.”

Name: Jess Hilton
Age: 25
From: London
What they do: Graphic Designer
Training: Graphic Design BA Brighton University
Ambitions: I'd still quite fancy being a formula one racing driver.
Their New Movement: The butterfly beats any move on the dance floor every time.
Judges Comments
“Great integration of our branding and designs making it really on brand”
“It’s innovative and fresh.”
“It worked well within the space of the concession, and was particularly clever in it’s use of empty space, such as hanging from ceilings and using empty wall space.”
“This is a versatile design which could be used across different seasons.”

View a pdf of the winners designs:

Electric Connections Design 1
Electric Connections Design 2
Electric Connections Diary

HIGHLY COMMENDED RUNNER UP
Hanging Fashion
Kripa Gokal aka Piqsie

Design in Brief: “The design hinges on the use of everyday retail icons to work functionally within, and transform the concession space. Oversized LED lit (or fibre optic lit) hangers carry the clothes. These are either hung against the walls or coming out from different directions and emerging upside down from the floor to hold clothes as a normal rail would. Oversized shopping carry-bags in electric blue, lie piled or standing across the floor with various functionalities: hold folded piles of clothing, seating for customers and hold drawers in the bag openings for storage of stock.”

Name: Kripa Gokal aka Piqsie
Age: 27
From: Portugal
What they do: Interior Designer
Training: Chelsea College of Arts and Design – University of Arts London Ambitions: Creating a mark in the world of interiors.
Their New Movement: Spatial design as a whole new living experience because living is an art!

Judges Comments

“Really impressed by the professionalism of this presentation and model”
“It’s cleverly linked directly to fashion and retail, however without being too obvious.”
“Good use of lighting to create a innovative and new take on the concession environment.” “A simple and effective concept with huge potential for use and adaptation.”


View a pdf of the highly commended runner up design here:

Hanging Fashion - Artwork
Hanging Fashion - Moodboard
Hanging Fashion - Design

RUNNER UP
No Title
Hoyiam

Design in Brief: “The intent of this installation is to keep the core shopping experience the same, but to entice customers, who may otherwise pass by, into the centre of the French Connection space. By stimulating their curiosity in what is happening in the store they will be drawn to participate in the scene. The mannequins shown in white examining the images, strike self confident and assured poses; they have hidden faces and are clothed in distinct styles. The images will be polaroids of style leaders engaging in aspirational activities in urban settings. The viewer will be encouraged to identify with those figures that surround them and aspire to be like the fashionable characters shown in the images.”

Judges Comments

“The montage effect feature in the installation was great and would really draw customers into the concession space.”
“The interactive nature of the installation would create interest and intrigue.”
“It’s easily updatable and adaptable so could potentially work across different seasons and campaigns.”

The winning installation will be in store from the end of July, and will launch the French Connection AW 2008/9 menswear collection. Go and applaud the talent.

View a pdf of the runner up design here:

No Title - Design Showcase

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French Connection Fridays

Thanks to everyone who came and revealed all at the Art of Confession, V&A Friday night late. Thing is, I, yes I take the blame, was a bit late on posting info about the event. I hold my hands up! How are you expected to drop everything because we casually mention THE DAY BEFORE, that we are having a get together. You are busy people, I know that.

So, that is why, this time I am giving you 9 DAYS notice for the next French Connection Friday Night Late at the V&A.

Yup, on Friday 27th (that is one week from this Friday) we are bringing you China. China, right in the heart of South Kensington. Not all of China obviously, but we want to take you on a journey into China’s bright, colourful and vibrant youth culture, as we celebrate the CHINA DESIGN NOW exhibition with BEIJING FRIDAY LATE.

We have a whole host of Chinese talent from the UK and China – music, short films, animation, interactive goodies and real tours around all things Chinese and brilliant.

And of course there will be djs and drink. China, culture and chardonnay (probably), I can’t think of a better way to spend a Friday evening.

There, now plan ahead and come see us. We look forward to seeing you there.

Beijing Friday Late
Victoria and Albert Museum
Friday 27th June

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You came, you confessed, you were absolved

The V&A last Friday night, home to old dresses, ancient stones and for one night only, the French Connection Friday Late: the Art of Confession. We told you about it last week and you came in your barrel loads. It was packed to the ornate ceilings with the cool folk. The really cool folk just hanging out and drinking. The kind that make you a bit nervous, but make you feel sexier just by association. We love them, but phew did they have some stories to confess. Tales of sex, debauchery and fashion, some of which we are still trying to block out with therapy. And then there were the confessions that made us want to cuddle them up and take them home. Of course ourselves and guest curators, Bad Idea, absolved them all, even the scary ones and sent the confessors home with a clean slate. You can almost see the innocence in their eyes….


Copyright V&A Images

French Connection Friday Late: the Art of Confession. Copyright V&A Images

www.badidea.co.uk

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Friday Lates

French Connection have gone and got themselves all arty. Well, sort of. What they have actually done is paired up with the Victoria and Albert museum to sponsor their infamous Friday Lates events. They have already done one, the Blood on Paper night, and you should be kicking yourself that you missed it. BUT lucky you, there is another one this Friday – that’s is tomorrow, yes, sorry for the short notice. We have been busy dirtying up our souls in anticipation.

This is The Art of Confession. And let me tell you, confessing is very good for you. Getting all that bad stuff out and all that. So spend an evening letting it out, wiping the slate clean if you like and then you can top it back up again with a whole new choking list of secrets.

There are a number of ways you can reveal your true colours, some more anonymous than others. You can submit your confessional story to Tell All Printing Press, and allow your tale to be distributed throughout the evening. Or get back to school, write your anecdote and watch a group of actors dramatise your life in front of you in a Soapbox Documdrama. Or even make your shame all modern and let pro bloggers from BAD IDEA and the proper folk at the Guardian, show you how to turn your confessions into an entertaining blog.

God there is loads of other things to do – writing, debate, films.. Personally though, you will find us in the Confession Booth, where us, new agers, mute marionettes and bellowing queens will offer you true solutions and absolutions to your confessions, which we will reveal to you via a Polaroid picture. Disguises are optional, but believe me, there is little you can say to shock us. I mean Christ, here are some we have heard recently and they were all absolved...

•    I make up statistics to win arguments
•    Fashionable people terrify me
•    I would do anything for money, and maybe even that
•    I always tell my friends that they don’t need to lose weight, as they make me 
      look thinner
•    I am a feeder
•    I voted for Boris Johnson
•    I have no interest in Global Politcs
•    I steal from Supermarkets

You see, people are horrible. We know that and we don’t judge. Not that I am…I mean…none of these confessions are mine…none. I have said too much. To Friday everyone, with haste.

Friday Late, this Friday 30th from 6.30pm and it is FREE and there is djs, food and a bar! Lovely.

Check back next week for pictures of the event and lots of cleansed souls.


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Trends

There is nothing dull about menswear. For all of you who think that braces are edgy and hats are modern, well, you are either an IT student or a newcomer to the trend that is ‘indie musicians’. They get everywhere those Arctic Monkeys, Kooks, Kasabians and Razorlights, but don’t let them get into your attire too.

Instead make your own fashion decisions this month, there is some fun stuff and some truly terrifying stuff out there, but hell, so you get bullied? Everyone has to suffer for fashion. Do you think that girls are having a lovely old time in 5” heels and high-waisted trousers? All they want to do is sit down, but they can’t. Stop whinging and get...

...Knickerbockers
As catwalked by... Comme des Garcons, John Galliano, Jean Paul Gaultier, Alexander McQueen

We feel the need to drop you in at the fashion deep-end. Velvet pantaloons anybody? No? Ok, maybe we will try that next season. Really, by knickerbockers, we just mean narrow shorts. To the knee. Tights are optional. Think them supportive, thus practical. Although you may give a little bit too much away in the Galliano designs, so something slightly looser around the groin is probably a better look.

...Leggings
As catwalked by...Burberry, John Galliano, Alexander McQueen, Vivienne Westwood

Let’s face it, we all new that tight was going to get tighter. Denim may be getting looser, but you now have the choice of jodhpurs or leggings to keep you wrapped up. McQueen went for a sporting look in bright colours and wetsuits, while Westwood stuck to spandex, of course. Matching singlets are optional.

N.B. Please, please, please, no chubby bums in Lycra.

...A Tuxedo
As catwalked by...Dolce and Gabbana, Cavalli, Dsquared, Gucci, Lanvin, Versace

At last, smart has made a return. Until now, tuxes made an appearance at weddings and were dusted off for the final school ball. Well now you have an excuse to slip into a sash collar and flash trousers for the most casual of affairs. And anything goes, velvet, silk, hell, even a poly mix. Break open the DAX and get that hair slicked back and channel those Gucci boys.

...Bright Colours
As catwalked by...Burberry, Dries Van Noten, Fendi, Gucci, Paul Smith

Of course it is a colourful season, it is the summer after all! And all as it should be, as soon you will not be able to move for yellow. Canary, acid, mustard, lemon, all of it. Everywhere. That is one reason to be cheerful. Pink, purple, green, red, blue and orange are some more.

...Cardigans
As catwalked by...Dsquared, Emporio Armani, Fendi, IceBerg, Missoni, Prada

We have to give you some safer options for all you scaredy-cats out there. A cardigan, whether oversized and chunky, or skinny and fine, will tone down any big fashion challenges you take on. And keep you snug as a bug. Of course.

...Pyjamas
As catwalked by... Comme, Ann Demeulemeester, Prada, Dries van Noten, Henrik Vibskov

At last, the moment we have all been waiting for. A time when we can fall from our beds and leave our homes, without the changing process. Pyjamas are everywhere. They are maybe not sold as pjs, but they are inspired by. Stripey loose trousers, worn with matching shirts at Comme, printed silk bottoms with a ‘come-stroke-me’ top at Dries. This is worth getting up for.

...Sheer
As catwalked by... Alessandro Dell Acqua, Jean Paul Gaultier, Calvin Klien, Jil Sander

Hello nipples, it has been a while. Revealed through sheer, stiff white shirts, or open weave sweaters, this is their moment in the spotlight. Or for the modest among you, stick a white vest under the transparent shirts and mix up the masculine and feminine.


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Tribes
It only takes one forward-thinking chap, with a forward (or backward) thinking wardrobe, to start a style tribe. They seem to pop up overnight and before you can say "clones", magazines are coining names for them, they are fronting bands and fashion campaigns. We have had a look out of our window and here are some of the new, and not so new boy tribes we have seen...

The Morrisseys

The Morrisseys

Who?
Those skinny, skinny boys who turn the toes inward and contort the body in an aesthetic way that tells you how different they are.

Wear?
Check shirting in a thin viyella fabric, unbuttoned to reveal bony -milk white chest Flat top hair, an under-bite and a lovely pair of national health glasses.

Accessories?
A book of poetry stained with the butter drips from a bit of vegan bread bought at Whole Foods, A picture of Rita Tushingham and a DVD of " A Taste of Honey"

Lives?
In a house that they have been too long in and are blushing naturally at the thought- Probably a squat in Hackney with some hard lads with tattoos.

What?
A bit of volunteer work at Amnesty or something else with an early 80's political bias- Would really have loved to have gone to Manchester Poly in 86, but they weren't born.

Listens?
The Smiths of course and Patrick Wolf, and secretly they like The Feeling cos that boy’s mum was a lesbian who went to Greenham Common.

Where?
The filthiest, dirtiest pubs in the area, well they were filthy and dirty, now they are clean and trendy, but decorated with books.

Why?
Because the World won't listen.

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